Cui bono, i.e., to whom for the benefit, or why the covid vaccine is a gift from heaven for selected companies and their co-workers.
I have spent almost twenty years in the executive management of pharmaceutical companies focusing on sales and marketing, for example in Pfizer, Teva, Johnson & Johnson. I created local and international marketing strategies. I acquired professional support from the so-called Opinion leaders, in modern words influencers - doctors who spread the "right" ideas and which others listen to and follow. And many other projects. I want to show you how pharmaceutical marketing can work if it has massive resources and is linked to politics. Consider this text is a general preview because it cannot be generalized. However, the covid vaccine is an excellent example showing main principles.
To begin with, my opinion on the today’s problems of the pharmaceutical industry and how could industry solve them:
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