We don't live in an Orwellian world, we live in a Mills world. A 19th century British philosopher predicted the totalitarianism of social networking - Mental and moral powers, like our muscles, are only improved by regular use - Anything that destroys uniqueness is despotism, whatever name it takes on - Smothering millions in the semi-demented repetition of hollowed-out slogans - We end up in crystal clear air, but as unfree monkeys. And nobody here wants that.
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"The university is not a club. It's not a political lobby. It's not a religious seminary. It exists to seek and tell the truth, whatever it takes, and whoever it may piss off. Without the freedom to explore controversial or 'offensive' ideas, universities are nothing... Freedom of speech for only one side is no freedom of speech at all."
Groupthink by Mill
Against the tyranny of society - elsewhere he calls it the tyranny of the majority - Mill contrasts the originality of the individual, which he sees as an outgrowth of a sense of freedom. If every person feels free, the whole society will be free. And a free society necessarily produces higher results than an unfree one that does not allow its most promising individuals to excel. Mill is not denying the influence of his mentor Jeremy Bentham, who argued that only those actions that lead the greatest number of individuals to the greatest happiness are moral.
Mill's ethics, however, is much deeper and descends to the psychological level of each individual. For him, the ability to "make choices" is most important for the moral development of each of us. His biggest problem with the mob mentality - Orwell would probably use Irving Janis's term groupthink today - is that it suppresses this very skill in people, making them de facto monkeys imitating each other. To use a gendered label on Instagram just because it is now being done would probably be condemned by Mill primarily on the basis that it has not grown out of the mental development of the individual in question, but has been imprinted on them by the crowd who "think for them".
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